CO-301 : Building standards-compliant, search-engine-friendly websites
- 9Training hours
- 3Lectures
- 300Egyptian pounds
- 10Students maximum
Almost everything you know about search engines may be wrong!
Search engines have changed enormously over the past few years, and every short while the well-known search engines are upgraded
to a newer version that can differ radically from the one before it.. And your work as a web developer is no longer confined to designing the interface, or even the code behind it,
so whether you work freelance and deal directly with your clients, or as part of a small team, or as a site designer or developer at a large software company, it is now your responsibility
to finish your work in a way that suits the major search engines, if you want your site to live.
A grasp of the founding principles of building standards-compliant, search-engine-friendly websites has become essential if you intend to go on working as a web developer
This course gives website owners and designers every founding principle they need, side by side with the advanced methods and techniques for building internet sites that are faster, lighter, more professional, and friendly to and readable by search engines..
What you will learn on this course
Learn how to talk to the search robots
You will learn the advanced code used to address the search engine robots, to control them, and to direct them to crawl your site and handle it correctly
Use the advanced technology
You will learn the newest technology in search engine optimisation, such as the Microformats approach to describing content, Dublin Core metadata, the metadata the social networks read, and more
Learn how to write better content
Your content is far and away the most important part of your site, to the search engines and to your visitors alike. On this course, learn how to write better and more engaging content, and which mistakes to avoid when you write it
Make your site far faster
Learn how to build very light sites and speed your pages up dramatically, following the professional tips and tricks that working web designers use
Use the professional tools to analyse your performance
This course introduces you to a range of valuable, professional tools for analysing websites, so you can measure where your site stands and follow the results of your work as they come in
Use the best-known essential tools
Learn the best-known essential tools, the ones the major sites use, such as RSS and Site Maps: how they work, how they are built, and how they are published on the internet, and more.
Learn the myths that surround SEO
Find out the commonest myths in search engine optimisation, and save your time instead of pouring it into enormous efforts that can end up doing your site harm!
Learn how to earn from your site
Learn the groundwork that can help you make money from a non-commercial site of your own, and how to place advertising on it that brings you an extra income..
This training programme is built specifically for web developers and front-end designers who already have a background in the web design languages HTML/CSS, and the material is taught on the assumption that students arrive with at least that much knowledge
What the programme covers
- Search Engines History
- How Search Engines Works
- How Websites Works
- What is White, Gray & Black Hat SEO ?
- Site Authority & Trust
- Important HTML Elements
- HTTP Status Codes
- All About Contents
- All About Keywords
- All About Links
- All About URLs
- All About Metadata
- Facebook, Twitter, Google+, Dublin Core & Advanced Metadata
- Pagination
- Canonicalization
- Microformats
- Targeting Multiple Languages
- Google Authorship & Publisher
- Robot Control
- Sitemaps
- RSS
- SEO Tools
- Myths About SEO
- Write Best HTML & CSS Code
- Optmizing WebSites Speed (Design & Development)
- Webmaster Tools
- Measuring & Tracking Activites
- Google Analytics
- Intro to Social Media
- Overview of Web Advertising (for Publishers & Advertisers)
Meet the trainers on this course
Trainer and web developer
Hamada works as a professional web developer across a number of platforms, PHP and MS ASP.NET among them, and is a Microsoft Certified Solutions Developer for web applications, which he took after his computer science degree. He has spent years building web applications for the commercial market, alongside teaching a long list of training courses in the field.
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Managing director, and database developer
Waleed started on computer science and programming at around the age of 11, on the old Q-Basic, and has worked across a long list of technologies in programming, databases and computer systems generally ever since. He is now managing director of the software company Code-Times, Ltd, specialising in systems analysis, MS SQL Server database development, and building large applications on MS .NET for both the web and Windows. At Seven Dash he now runs the training departments, and designs and delivers a range of specialist computer science programmes on a principle of his own: training content that stays close to the practical reality of a working software company, rather than an academic syllabus with no regard for how the material is actually applied.
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The questions we are asked most about this training programme
- Does this course give you everything you need to promote a website?
- Promoting your site on the internet rests on three main factors (the first is building your site correctly and in a way search engines can read, the second is adding content that is good from a search engine's point of view, and the third is publishing your site out on the web). This training programme concentrates mainly and intensively on the first two, because without them no result can be reached however much effort goes into the third. That is the central mistake most website owners and promoters fall into: they set out to promote sites that were never built correctly to begin with, and a great deal of time, money and effort is spent without ever reaching a result worth what was put in.
- Does this training programme cover the topics involved in publicising web pages?
- In the main, this material does not cover the topics involved in publicising web pages (promotional email, posting on forums or on other sites, and subjects of that kind). It may nevertheless touch on them in the course of preparing your site to handle those relationships, or while going through the myths that surround search engines (what is said about posting on forums, for instance).
- Why is the third factor not included in this course?
- Most of the courses and training programmes on this subject out on the internet concentrate mainly on the third factor in promoting a website, and overlook the first factor, and the second, entirely. The reason is probably that most of the people delivering them are not web developers in the first place. We therefore set out deliberately to design our programme around the factors the other courses do not discuss adequately, and just as deliberately to have it taught by professional, seasoned web developers (you simply cannot work out how to talk to Google's search robot, say, by reading the documentation Google publishes for its functions, unless you are a professional programmer who understands the code in it!). So we are proud that this material is distinctive and one of a kind, and you are welcome, if you want to look further, to go through the other training courses out on the internet.
- Does this course help website owners as well, or is it only for specialists?
- Most of the content of this course is built on a prior knowledge of the web design languages, so those attending are expected to arrive with at least a basic command of them. Even so, the course can be very important to website owners who want to check that what their designers have done is sound, and to keep track of how their sites perform. It also gives them the background they need to protect themselves from falling victim to the confidence tricks of some of the people who call themselves "website promotion experts!"
- I want to take this course but have no background in the web design languages. What should I do?
- If you own a website, or are interested in site promotion but have no idea about the design languages, you can ask for additional sessions giving a short introduction to the web design languages HTML/CSS. These short sessions give a general picture of how websites work and of the main code that builds a page. Please get in touch to discuss the request before you register.
What else comes with this course
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Sit the course again, free -
Drinks cafeteria -
A room worth sitting in -
Support that continues
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We are glad to help you get a better grasp of things, so do not hesitate to contact us if you have any questions at all.